Jonas Brothers: Only Human Un-official Music Video
To celebrate the Joans Brothers 2019 tour we created an experience that let fans star in the “Only Human” music video, just by dropping by a T-Mobile Store. Fans got a copy of their starring performance to share on social, and were shocked to see themselves as part of the show, with the footage playing behind the Brothers every time they performed “Only Human” on the tour.
Jonas Brothers: Happiness With Us Fan Flyaway
Fans waited six years for new Jonas Brothers music. We got T-Mobile to reward their patience flying 30 of the biggest Jonas Brothers fans to Los Angeles for the ultimate Jonas Brothers experience. For one weekend they got the full star treatment: 5-Star hotel stay, Grammy Museum private tour, tons of exclusive swag, front row tickets, and a meet and greet with the Bros at their Los Angeles tour stop. Because with T-Mobile, the happiness never ends.
Club Magenta: A VIP Festival Experience For The Rest Of Us
Lots of festival goers spend tons on VIP perks. T-Mobile doesn’t believe in added fees, so we helped them bring VIP perks for the rest of us to Lollapalooza, Electric Zoo, and Austin City Limits. We developed the Club Magenta platform to unify T-Mobile’s festival presence while adapting the perks and design to the fans at each fest. Perks included phone charging (duh), food, killer views, side stage viewing platforms, and headliner meet & greets.
Ariana Grande: You Want it. You Got it
For Ariana's 2019 tour we helped T-Mobile and Ariana show fans that if they want it, they got it. 160/90 spearheaded the partnership and worked with cross-functional agencies to hook Ariana fans up with everything they wanted. Free tickets, photo ops ripped from the 7 rings music video, support for LGBTQ+ rights, in-store recording studios, & light up rings integrated into the shows.
