After 40 years in the business, the nutritional supplement company Sports Research launched their first brand campaign. It was centered on the tagline “The Sport of Life” and the balance of work and play, the exercise and recovery it takes “to play it well”.

Playing off this contrast or as our team called it “symbiosis”, we created a campaign that utilized a series of spilt screen match-cuts to give the duality of work and play, exercise and recovery a unique visual identity. If you have a keen eye you might catch my quick cameo.